Project Overview

Happy customers rarely write reviews unless asked. Proofloop turns that ask into an automated loop — request, collect, route, display — so social proof accumulates without manual chasing.

The Challenge

Many businesses avoid asking for reviews because negative feedback can land in public instantly. The answer is not hiding it but routing it, so complaints are handled before they become one-star reviews.

Scope of Work

• Design of a multi-channel review request funnel
• In-browser video testimonial recording with no app install
• A routing engine with rules configurable per business
• Lightweight embed widgets for WordPress, Shopify, Webflow, and plain HTML
• White-label multi-tenant architecture with per-client domains

Key Features

• Invitations via email, SMS, WhatsApp, QR codes, and NFC cards for the counter
• Responses as star ratings, written testimonials, or video recordings
• Positive reviews routed to Google Business Profile, negative feedback to an internal lane
• Wall of Love as a grid, carousel, or badge — copy and paste to embed
• Fully functional without Google credentials; the Google integration is optional
• Multi-tenant with per-client logo and domain for agencies

Technology

Laravel 12, Vue 3 with Inertia, and MySQL. Google and Twilio/SMTP credentials are bring-your-own, keeping running costs under the operator control.

Outcome

Local businesses get a steady review flow and a video testimonial library competitors cannot copy, while agencies bill it as a monthly service.